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Whether you are in a larger firm that requires you to bring in or maintain a particular book of business or are in a smaller “eat what you kill” environment, business development and marketing will continue to be critical throughout your career. However, lawyers practice law and have studied law, so serving as a marketer is often uncomfortable.

The attorney-client relationship is invaluable – insuring that your client knows what you are doing on their behalf and feels as though you are proactively providing information makes them feel valued and well represented. 

here are a few of our “go-to” gurus and favorite blogs (in no particular order) for up-to-date info on tech and the profession in general

e know that very happy clients are the ones who leave reviews – the clients who are so ecstatic about the service they received they want to share their experience with others. But we also know that those clients who are highly dissatisfied with the service they receive are equally if not more likely to leave an online review to share their experience.

Bar members and leaders have opportunities to garner more visibility by writing for the Bar’s blog or electronic or print publications, or through leading panel discussions and planning educational programs. If you are able to byline an article in your bar’s journal, with reprint permission, you now have a great marketing piece demonstrating your expertise to share with your clients and/or potential clients.

Without a doubt, it is a good business practice for your firm to have a social media presence. In today’sday and age, social media is where your client base and potential client base are spending their timeonline, regardless of your practice type.