e know that very happy clients are the ones who leave reviews – the clients who are so ecstatic about the service they received they want to share their experience with others. But we also know that those clients who are highly dissatisfied with the service they receive are equally if not more likely to leave an online review to share their experience.
Bar members and leaders have opportunities to garner more visibility by writing for the Bar’s blog or electronic or print publications, or through leading panel discussions and planning educational programs. If you are able to byline an article in your bar’s journal, with reprint permission, you now have a great marketing piece demonstrating your expertise to share with your clients and/or potential clients.
Without a doubt, it is a good business practice for your firm to have a social media presence. In today’sday and age, social media is where your client base and potential client base are spending their timeonline, regardless of your practice type.
there is adequate data available to show us what it is that clients really want from their lawyers, and it is incumbent upon us, as attorneys, to make sure that we are providing what’s needed to not only win their case, but also to win their trust.
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