What Law Firms Can Learn From Retail

In today’s fast-moving online retail marketplace, the age-old adage that the “customer is king” is seemingly truer than ever before in our history. Have a problem with your order? There’s a number to call. Don’t feel like calling? There’s an online representative who can message you. Don’t have the time to message? Submit an online inquiry. Prefer the old-fashioned method? Here’s the mailing address for the customer service team. Clearly, addressing customer concerns is a top concern for many companies.

Six Tips for Marketing Success as a Solo Practitioner

While automated systems are changing every industry and profession and increasing efficiencies, law and the delivery of legal services will always necessitate a “human” component – it is highly unlikely that there will never not be a need for lawyers.

10 Tips for Troubleshooting Through Technology

While automated systems are changing every industry and profession and increasing efficiencies, law and the delivery of legal services will always necessitate a “human” component – it is highly unlikely that there will never not be a need for lawyers.

Our 5 Favorite Resources for Practice Management

While automated systems are changing every industry and profession and increasing efficiencies, law and the delivery of legal services will always necessitate a “human” component – it is highly unlikely that there will never not be a need for lawyers. However, as systems become more sophisticated, there are innumerable ways that lawyers can take advantage of technology to save time and troubleshoot some common problems.

Building a Better Online Bio

Many marketing dollars are spent by law firms with the same objective — getting potential clients to their websites. But once your target audience lands on your homepage, how do you convert your page visitors as clients? It may start with a great bio… 

What’s Trending in Legal Technology

The growing transition to the cloud and mobile in the legal industry has coincided with an uptick in the number of virtual law firms worldwide. Fully virtual firms make it easy for attorneys on different coasts, or in different countries, to seamlessly team up on major cases and projects. This not only should help attorneys create a better work-life balance, but also allows firms to trim costs further. In turn, this provides virtual firms the option of cutting their fees, a potential competitive advantage in the marketplace

Maximize Your Online Marketing Budget

Whether you are in a larger firm that requires you to bring in or maintain a particular book of business or are in a smaller “eat what you kill” environment, business development and marketing will continue to be critical throughout your career. However, lawyers practice law and have studied law, so serving as a marketer is often uncomfortable.

Avoid malpractice claims with great communication

The attorney-client relationship is invaluable – insuring that your client knows what you are doing on their behalf and feels as though you are proactively providing information makes them feel valued and well represented. 

15 Law Blogs You Should be Reading

here are a few of our “go-to” gurus and favorite blogs (in no particular order) for up-to-date info on tech and the profession in general

What do you do with a bad online review?

e know that very happy clients are the ones who leave reviews – the clients who are so ecstatic about the service they received they want to share their experience with others. But we also know that those clients who are highly dissatisfied with the service they receive are equally if not more likely to leave an online review to share their experience.