How AI is Changing the Law Firm Growth Game

Paul specializes in bringing new and disruptive technology and SaaS solutions to market, refining solutions to provide more value to customers. He is passionate about technology: helping businesses like law firms run better while at the same time delighting the consumers they serve. Paul has more than 25 years experience as a technology leader helping businesses and organizations grow through outstanding engagement with consumer-clients. Paul holds a BS in Engineering and Material Science from Duke University and a Masters in Business from The Citadel.

William McCreight is a Senior Account Executive at BluShark Digital, where he helps law firms craft custom digital marketing strategies that drive measurable growth. With over six years of experience in SEO, content strategy, and client partnership development, William specializes in translating complex search algorithms into actionable marketing tactics for law firms. Since joining BluShark in 2020, he has played a key role in guiding firms through the evolving landscape of search and reputation management—helping them align visibility, reviews, and client experience with ethical best practices. Based in Washington, D.C., William is passionate about helping firms thrive in the age of AI-driven search and “Ask Engine Optimization.”