Personalized Client Communication With AI

In the modern legal industry, firms can’t afford to not offer personalized services. Clients today expect ongoing communication, support, and engagement that extends beyond a simple update once a week. Today’s clients’ expectations can place enormous demands on legal staff members, making the role of AI and modern technology invaluable to a firm’s success.

Using artificial intelligence to drive legal client engagement can transform the way your firm operates. Legal AI is able to provide suggestions for responses based on natural language processing (NLP), which reads and interprets words to deliver responses. While free AI like ChatGPT are generalized, Case Status AI is built and trained on legal client communications.

Case Status has developed the first and only legal communications artificial intelligence to personalize client interactions through a suite of features like recommended responses, translation, sentiment analysis, and case summaries. 

Step into a new era of client engagement and satisfaction with the help of an AI crafted for your industry. Case Status AI doesn’t just provide detailed responses — it learns from context, offering more personalized, branded reply suggestions with every interaction. 

The Need for Personalization in Legal Client Communication

Personalization is essential in modern business practices. Decades ago, clients were relatively limited when it came to what they could demand from a lawyer. Their options were limited to a narrow geographic region, and they only had telephone, mail and, later, email to request a response. It could take days to over a week for someone to hear back, and the response may have been far more generic than they would have liked. 

Personalized communication strengthens a legal practice. It helps clients feel more supported in their case, and it raises satisfaction rates regardless of case outcomes. The fact of the matter is that personalization takes time — every lawyer’s most strained asset. As a result, they are prone to delivering messages that can feel impersonal and underwhelming. Clients can feel as though you underdeliver on your promise to be their advocate. And even if you get them results, they will leave not wanting to recommend your firm to others. 

How do you get over this hurdle? You have to understand the reasons law firm’s struggle to achieve personalized communication:

• No unified brand voice

• Inconsistency between web content and individual responses

• Delayed responses that take 24-72 hours or longer 

• A heavy load of calls and emails to reply to 

• Small law firms with not enough staff to deliver prompt replies 

Legal processes are stressful, and people need personalized support to feel satisfied during their experience with a law firm. Being more personal in your responses — and responding quickly — helps boost satisfaction and retention. People are more likely to return to firms that made them feel supported, and they’re also more likely to recommend those firms to friends, family, and colleagues.

It turns out that client communications are one of the most effective slow-burn marketing strategies a law firm can invest in. By personalizing messages, you can also feel more fulfilled in your career. You set out to help people, but it can feel disappointing when clients are repeatedly upset or frustrated. Personalized messages with the help of AI can reduce negative sentiments, leaving you both feeling more connected and unified on the case. 

How AI Personalized Client Communication

Case Status AI uses client data to tailor communications in every conversation. What’s more, it learns from your selected and edited responses to further develop a clear, consistent brand voice. 

Using natural language processing, Case Status AI learns different speech patterns that you and your clients engage in. It is able to then craft recommended replies that are not just about what you should say but how you should say it. Both the message and its tone and delivery are considered, which allows your firm to provide a deeper level of support and personalization in every case. 

With more fluid communication, legal AI helps law firms become more adaptive to each case. Case Status AI helps you do this thanks to a suite of features: 

- Case Status AI Response: Pre-generated responses are displayed for you to review, edit, and send at the tap of a button. The responses get smarter and more personalized with every client interaction. 

- Case Status AI Translate: Case Status AI is able to understand and automatically translate a client’s and attorney’s messages into more than 100 languages for streamlined service and more personalized care. 

-Case Status AI Mood (Upcoming): Case Status AI Mood uses sentiment analysis to understand a client’s tone and identify how they’re feeling — all without sending a survey. 

-Case Status AI Case Summaries (Upcoming): Want to know what is going on with your case within seconds? Case Status AI can summarize dozens to hundreds of messages and tell you everything you need to know. 

Case Status AI takes both an adaptive and proactive approach to legal client engagement. Its tailored responses match individual client preferences while the suggestions evolve based on client behavior and conversation history. 

At the same time, your firm is always in control. You are able to edit messages before sending them, and every alteration you make further helps Case Status AI adapt and develop your brand’s unique voice. 

Benefits of AI-Personalized Communication

Curious about the benefits of legal AI in communication? 

- Enhanced client satisfaction and trust

- Increased efficiency and reduced response times

- Consistent and professional communication across all channel

- Better client engagement and higher retention rate

- Build a client referral army!

Happy clients are more likely to recommend a firm. And lawyers with reduced workloads are able to be more engaged in their cases. Legal communications AI helps streamline your conversations, build your brand’s voice, and nurture long-term relationships with the clients you serve. 

Case Studies and Success Stories

"Case Status AI, akin to resistance bands for chin-ups, revolutionizes client engagement by doing the heavy lifting and empowering faster workflows." — Dagget Shuler

Dagget Shuler are part of The National Lawyers Top 100, and they specialize in personal injury cases. By adopting Case Status AI and Case Status into their firm, the team has been able to accelerate their workflows and deliver unparalleled service to their clients.

“Case Status allows us to tell our clients, 'All of the questions you can ever think of are going to be answered in this App. The firm can answer them for you as well, just message us.' That's when the client knows they are with the right law firm. And that trust and confidence carries all the way through to the trial." — Ryan McKeen, 

Founder of Connecticut Trial Firm

With our help, the Connecticut Trial Firm was able to increase their year-over-year referrals by 300% and acquire 249 5-star Google reviews. Powered by Case Status, Case Status AI leverages all the best features of our client communications app and enhances them with the power of artificial intelligence. 

Conclusion

AI opens the door for law firms to drive their clients’ experience to new heights with personalization and faster response times. What’s more, Case Status AI gives you unprecedented ability to track client satisfaction from beginning to end, improve relationships, and strengthen your brand. 

Take the first steps towards modernizing your legal client communication with Case Status AI.

Additional Resources

Read more about AI in legal practice and how to boost client communication at the Case Status blog. 

Click here to see Case Status AI in action with a demo.